I'm Joana Caetano Vieira , I've always liked fashion, but it was after working as a photographic model that the idea of having my own clothing brand came up.
CAROLDU was born in March 2023, the fruit of the imagination of a committed team, driven by the belief that fashion and environmental responsibility can coexist perfectly.
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The brand's mission is to redefine the way we approach clothes, combining innovative design with a deep commitment to the environment. The company's spirit is rooted in the idea that fashion should not compromise the health of our planet.
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This is a family project, in which my children Carolina and Duarte are the great inspiration for the brand name.
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It was after becoming a mother that I gained greater awareness and, since then, my search for sustainable products has grown.
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CAROLDU 's path isn't just about creating clothes, it's a movement towards a more sustainable and ethical approach to fashion. We want to contribute to a better world, thinking about EVERYONE’s future.